Augmented Reality and Automotive Industry
augmented reality is trending upwards, with 2017 the year that growth really takes off. Augmented Reality is one of the technologies that has entered the automotive industry and has been able to offer unique abilities to cars.
Augmented Reality is one of the newest technologies used by humans. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities. Just the same as virtual reality, augmented reality is trending upwards, with 2017 the year that growth really takes off. Augmented Reality is one of the technologies that has entered the automotive industry and has been able to offer unique abilities to cars. We’re just now beginning to see the use of augmented reality in the automotive industry. While most of what’s going on is happening behind the scenes, it won’t be long before consumers and drivers are able to take advantage. The most important feature of Augmented Reality technology is its high speed of change, and it can instantly change images or add elements to them. This has led to the use of augmented reality technology in the vehicle safety features. Certainly, one of the most well-known parts in which the augmented reality is used for the Head Up Display (HUD)
Head Up Display is a technology actually allows the driver to understand the condition of the car, without looking at the sensors and the arrows. This option, which is used in today’s modern vehicles, can be used to translate road markers and road elements to the driver by using augmented reality.
This technology is powered by a front-mounted camera. In fact the ECU that car carries, takes images of the front camera and analyzes it with augmented reality technology, transmits far more visually intuitive images to the driver so that the person can capture the most information from the images displayed by the heads up display screen. In fact, the Augmented Reality Auto Industry is one of the best looking eyes that can increase the speed of our reactions to different elements while driving. Of course, according to the latest automotive industry news, the augmented reality is no longer limited to Head Up Displays and in today’s modern cars, the technology is used to give a glimpse of the cab’s GPS map and to make the night vision clearer.
The Future of Augmented Reality in the Automotive Industry
Thousands of developers are already committed to deliver rich and immersive AR experiences through the Apple App Store and Google Play. However, many of those applications aren’t applicable in real-life situations, serving as entertainment for its own sake. One of the main uses of Augmented Reality in various industries and institutions is for use in the education sector; hence it seems that this popular technology can be a good self-discipline for car enthusiasts. Also, car makers are able to display their cars better than ever before, using this technology. In fact, when a new car is displayed, people can use the augmented reality to get it better, and there’s no need for additional manufacturer explanations. We can have a new navigation and geolocation features which adjust the experience to the real time environmental conditions. In any case, it becomes more and more obvious that the market will soon need a universal platform for any car-related AR content.