Citroën DS

Ambition premium

Ambition premium

To promote its models, the DS Brand provides the network with a resolutely premium architecture that is redolent of elegance, refinement, exclusivity and well-being.
Born in Paris, the DS Brand draws inspiration from the world-class know-how of Paris’ luxury craftsmen. Its remarkable style and refined finishes produce an offer of excellence. To better promote their products, the DS sales outlets apply the codes of luxury goods boutiques.

The atmosphere is cosy and the products and materials are highlighted.

The service is precise and sophisticated and the care we take of our customers is expressed by the quality of the design and the equipment.

Technology is everywhere, blending in perfectly for the benefit of the users.